10 Proven Ways to Collect More Reviews From Happy Customers

Getting great reviews doesn’t have to be a guessing game. Whether you're just starting out or already have loyal customers, there are smart, proven ways to encourage people to leave feedback that builds trust and boosts conversions.

Here are 10 simple, effective methods to help you get more reviews - without begging or sounding desperate.

1. Ask at the Right Time

Timing is everything. The best moment to ask for a review is right after a positive experience.

• For services: after a job is completed
• For products: after delivery or unboxing
• For digital tools: after a "wow" moment or milestone

2. Make It Easy With Direct Links

Don’t expect customers to figure it out on their own. Send them directly to your Google review page or other platform of choice. Tools like Bragly help generate these links automatically.

3. Use Email Follow-Ups

Include a short and friendly request in your post-purchase or post-service emails.

Example template:

"Thanks so much for your recent purchase. If you have 30 seconds, would you mind leaving a quick review? It helps us more than you know."

4. Leverage SMS

If you have permission, SMS can have a much higher open rate than email.

• Keep it short
• Personalize it
• Include a direct link

5. Offer a Gentle Incentive

A small thank-you can go a long way. Think discount codes, loyalty points, or entry into a giveaway. Just be sure to follow the rules of each review platform.

6. Ask In Person (and Then Follow Up Digitally)

If you interact face-to-face with customers, let them know how much their feedback is appreciated and valued. Then follow up via email or SMS with the direct link.

7. Use Review Collection Cards or QR Codes

Physical reminders work great for brick-and-mortar businesses.

• Add a QR code to your receipts
• Leave small review cards at the counter
• Add reminders to packaging inserts

8. Automate It With Review Software

Tools like Bragly can trigger review requests automatically after a service or order. This keeps the ask consistent and timely without adding manual work.

9. Respond to All Reviews

When customers see you care about feedback, they’re more likely to leave their own.

• Thank the reviewers publicly
• Address issues calmly
• Show you're actively listening

10. Ask Again - Nicely

Sometimes a customer forgets. A gentle reminder after a few days can elicit a significant amount of additional feedback.

💬 Final Tip

Focus on quality over quantity. A handful of heartfelt, specific reviews is more powerful than dozens of generic ones.

With the right tools and a thoughtful strategy, collecting reviews can feel natural - and even enjoyable - for you and your customers.

Bragly makes it easy to gather, manage, and display your reviews in one place. Try it free today.